Every topic has to come from real demand
We don't invent subjects because they sound profitable. Each guide traces back to a measured cluster of real searches — what people in that country actually type when they're trying to solve the problem. When several phrasings describe the same underlying question, they become one thorough article rather than a family of near-identical thin ones written to catch keywords.
Numbers come from the institution that published them
Rates, thresholds and statistics are taken from primary sources: central banks, financial regulators, deposit insurers, national statistics offices, credit bureaus' own consumer material, or a provider's own published rate page. Not from another blog's summary of them.
Every article lists its sources with the date each one was checked. That date matters more than it looks: deposit and mortgage rates move, and a figure without a timestamp is worse than no figure at all because it invites you to trust something stale.
If we can't attribute a number, we don't print it. You'll occasionally see us say explicitly that we couldn't verify a specific figure — that's deliberate, and better than filling the gap with something plausible.
Charts show their own data
Where a chart appears, the underlying values sit in a table directly beneath it, so you can check the picture against the numbers. We don't use stock photography as a stand-in for evidence, and we don't draw a trend we can't source.
Advertising doesn't touch the writing
The site is funded by display advertising. Ads are visually separated from the article and no advertiser has any say in which products get covered or what's said about them. Where a guide compares named providers, that list is driven by what readers in that market actually shop for — not by commercial relationships.
Corrections are made in the open
Rates change, sources get republished, and we make mistakes. Revised articles carry a visible updated date, and material corrections are fixed in place rather than quietly deleted. If you've found something wrong, the useful thing to include is the source you're comparing against.
What this site cannot be
This is general information written for a broad audience across four countries whose rules differ substantially. It is not personal financial advice. Nobody here knows your income, your tax position, your existing debts or your tolerance for risk. Before you move money, check the provider's current terms and — where the stakes justify it — speak to a licensed adviser in your own country.
More detail on the sourcing rules is in how we source data, and the broader background is on the about page.